Ford is taking aim at Lexus with a new Lincoln luxury sedan that goes on sale this fall. Ford said Tuesday that the Lincoln MKZ will start at $35,925. That’s $175 less than the Lexus ES 350.
The MKZ is a critical product for Ford, which is trying to revamp the Lincoln brand after years of neglect. It’s the first in a string of new Lincolns that Ford plans to roll out over the next three years.
Among the MKZ’s features is an all-glass roof that opens automatically and slides over the back window, giving both front and rear passengers a convertible-like ride. It has Lincoln’s split-wing grille, one of the brand’s most recognizable features. But designers toned it down after complaints about the ungainly maw on the most recent Lincoln sedans.